Here are some best practices to enhance the accessibility of your email campaigns:
Use Semantic HTML: Properly structure your email content using headings (<h1> to <h6>), paragraphs (<p>), and lists (<ul>, <ol>, <li>). Alt Text for Images: Always include descriptive alt text for images so that screen readers can convey the image content to visually impaired users. li> Color Contrast: Ensure high contrast between text and background colors to make your content readable for people with visual impairments. Tools like the WebAIM Contrast Checker can be helpful. Font Size and Type: Use a minimum font size of 14px and choose readable fonts. Avoid overly decorative fonts that can be hard to read. Keyboard Navigation: Make sure your email can be navigated using a keyboard. This is crucial for users with motor impairments who may not be able to use a mouse.