How can I manage my email list more cost-effectively?
Managing your email list efficiently can save costs and improve campaign performance:
Regular Cleaning: Periodically clean your email list to remove inactive or invalid email addresses, reducing the number of emails sent and avoiding potential penalties from ESPs. Segmentation: Use data to segment your list and send targeted emails, which can improve engagement rates and reduce the number of emails needed. Validation Tools: Employ email validation tools to ensure the quality of your email list, preventing bounces and improving deliverability.