How can I measure the ROI of an email marketing campaign?
Calculating the ROI of an email marketing campaign involves comparing the revenue generated from the campaign to the costs incurred. Track metrics like conversion rates, average order value, and total revenue attributed to the campaign. Subtract the total expenses, including ESP fees, design costs, and any other related expenses, from the revenue, and divide by the total costs. This will give you a clear picture of your campaign's profitability.