How Can Ignoring Negative Metrics Impact Your Campaign?
Ignoring negative metrics can lead to several detrimental outcomes:
Reduced Deliverability: High bounce rates can affect your sender reputation, making it more likely for your emails to be marked as spam. Customer Dissatisfaction: High unsubscribe rates indicate that your content is not resonating with your audience. Wasted Resources: Continuously sending emails that are not opened or clicked is a waste of time and resources. Missed Opportunities: Negative metrics provide an opportunity to tweak and improve your strategies for better engagement.