How Can Incentive Misalignment Affect Campaign Performance?
When incentives are misaligned, several negative outcomes can occur:
Lower Engagement: Emails might not resonate with the audience, leading to lower engagement. Increased Unsubscribes: Irrelevant or too frequent emails can cause recipients to unsubscribe or mark emails as spam. Resource Wastage: Misaligned strategies can waste both time and budget without delivering the desired results.