How Can Insecure Storage Affect Your Email Marketing Campaign?
Insecure storage can have several negative effects on your email marketing campaign, including: - Data breaches: Unauthorized access to your email lists and customer data can result in data breaches, leading to loss of trust and potential legal action. - Reputation damage: A data breach can severely damage your brand's reputation, making it difficult to retain existing customers and attract new ones. - Regulatory fines: Failure to comply with data protection regulations, such as GDPR and CCPA, can result in hefty fines and legal penalties. - Operational disruptions: Recovering from a data breach can be time-consuming and costly, disrupting your marketing efforts and overall business operations.