If you suspect click fraud in your email marketing campaigns, take the following steps:
Investigate: Use your tracking tools to investigate the source of the suspicious clicks. Report: Report the fraudulent activity to your email service provider or advertising network. Mitigate: Implement measures to prevent further fraudulent activity, such as IP filtering or enhanced security protocols. Analyze: Conduct a thorough analysis of your marketing data to assess the impact of the fraud and adjust your strategy accordingly.