How Can Lack of Consent Affect Your Email Marketing Campaign?
A lack of consent can have several negative impacts on your email marketing efforts. Firstly, it can lead to a higher number of unsubscribes and spam reports. This, in turn, can affect your email deliverability, causing your future emails to land in spam folders. Additionally, lack of consent can result in legal penalties, which can be financially damaging and tarnish your brand's reputation.