What are the recent updates in Email Marketing regulations?
Staying compliant with email marketing regulations is crucial. Recent updates include:
- GDPR: The General Data Protection Regulation has strict rules about how personal data should be collected, stored, and used. Non-compliance can result in hefty fines. - CAN-SPAM Act: This U.S. regulation requires marketers to include a clear opt-out mechanism in their emails and to honor unsubscribe requests promptly. - CCPA: The California Consumer Privacy Act gives California residents more control over their personal information, affecting how email marketers collect and handle data.