How Can Libraries and eBook Platforms Build an Effective Email List?
Building a robust email list is crucial for the success of any email marketing campaign. Here are some strategies:
1. Opt-In Forms: Place opt-in forms on the website, blog, and social media pages to capture email addresses. 2. Incentives: Offer free eBooks, discounts, or exclusive access to new releases in exchange for email sign-ups. 3. Events and Webinars: Collect emails during virtual or physical events and webinars. 4. Library Memberships: Encourage library members to provide their email addresses for updates and newsletters.