Here are some ways marketers can adapt to changing email algorithms:
Monitor Deliverability: Keep a close eye on deliverability metrics to identify any sudden drops that might indicate an algorithmic change. Engagement Metrics: Focus on improving engagement metrics like open rates, click-through rates, and conversions. Algorithms favor emails that generate positive interactions. Segmentation: Use segmentation to send targeted emails that are more likely to be relevant to the recipient, thereby improving engagement. Content Quality: Invest in high-quality, valuable content that resonates with your audience. Avoid spammy language and overuse of promotional elements. Authentication Protocols: Implement authentication protocols like SPF, DKIM, and DMARC to improve your sender reputation.