Cooling systems typically involve a combination of techniques aimed at improving email deliverability and engagement rates. These methods may include:
List Segmentation: Dividing your email list into smaller, more targeted groups to ensure relevant content is being sent. Re-engagement Campaigns: Sending specialized emails to inactive subscribers to try and win back their attention. Content Optimization: Ensuring that the content within your emails is engaging and valuable to the recipient. Monitoring Metrics: Keeping a close eye on key performance indicators like open rates, click-through rates, and bounce rates to identify issues early.