To avoid being flagged as spam, marketers should follow best practices, such as:
Get Permission: Always obtain explicit consent from recipients before sending marketing emails. Use a Reputable Email Service Provider: Choose a provider with robust spam and malware filtering capabilities. Maintain a Clean List: Regularly update and clean your email list to remove invalid or inactive addresses. Optimize Content: Avoid using spammy keywords and ensure your content is relevant and valuable to recipients. Include Unsubscribe Options: Make it easy for recipients to opt-out of your emails if they choose to do so.