How to Measure the Effectiveness of Spam and Malware Filters?
Marketers can measure the effectiveness of spam and malware filters by monitoring key metrics such as:
Delivery Rates: The percentage of emails that are successfully delivered to recipients' inboxes. Open Rates: The percentage of delivered emails that are opened by recipients. Click-Through Rates: The percentage of opened emails that result in recipients clicking on a link. Complaint Rates: The percentage of recipients who mark the email as spam.