How Can Marketers Protect Their Email Campaigns from Phishing?
Marketers can adopt several strategies to safeguard their email campaigns from phishing:
Educating subscribers about the signs of phishing emails and encouraging them to verify the sender's authenticity. Utilizing email authentication protocols such as SPF, DKIM, and DMARC to ensure that emails truly originate from the claimed domain. Ensuring that all links included in emails direct to secure, legitimate websites. Regularly monitoring email campaigns for any signs of spoofing or unauthorized use of the brand.