What Are the Key Elements of Typography in Email Marketing?
Some key elements include font choice, size, color, and spacing.
- Font Choice: The font should reflect your brand's personality. For example, a tech company may use a modern, sans-serif font, while a luxury brand might opt for an elegant serif font. - Size: The font size should be large enough to read easily on various devices, including mobile phones. - Color: The color should align with your brand’s color scheme and be easy to read against the background. - Spacing: Proper spacing between lines and paragraphs can significantly improve readability.