There are several ways in which marketers can leverage contextual data to enhance their email campaigns:
Personalization: Use the recipient's name, location, or past behavior to personalize the email content. Timing: Send emails at optimal times based on when recipients are most likely to engage. Dynamic Content: Include content that changes based on the recipient's current context, such as local weather forecasts or nearby store locations. Segmentation: Create segments based on contextual data to target specific groups with tailored messages. Triggered Emails: Send automated emails based on specific actions or conditions, such as abandoned cart reminders or birthday wishes.