Using outdated software can pose several challenges:
1. Security Risks: Old software is more vulnerable to security breaches as they may not receive critical updates. 2. Limited Features: Newer functionalities like advanced segmentation, automation, and AI-based personalization are usually absent. 3. Poor Deliverability: Outdated platforms may not comply with the latest email standards, leading to poor deliverability rates. 4. Integration Issues: They may not integrate well with other modern tools, complicating your marketing efforts. 5. User Experience: Older software often offers a less intuitive user experience, making it harder for your team to operate efficiently.