Misleading data can have several negative impacts on your email marketing campaigns:
- Poor Strategy Decisions: If you're basing your strategy on inaccurate data, you might continue with ineffective tactics or abandon successful ones. - Misallocation of Resources: You could end up spending time and money on segments that are not truly engaged or interested. - Brand Reputation: Relying on misleading data might lead to sending irrelevant content to your audience, damaging your brand’s reputation.