What Are the Consequences of Ignoring Incorrect Records?
Ignoring incorrect records can lead to several negative outcomes:
Decreased Deliverability: High bounce rates and spam complaints can reduce your deliverability. Poor Engagement: Sending emails to incorrect or outdated addresses can lower your open and click-through rates. Reputation Damage: Consistently poor email practices can damage your sender reputation, making it harder to reach your audience. Increased Costs: Sending emails to incorrect addresses wastes resources and increases costs.