How Can Nike Measure the Success of Their Campaigns?
Measuring the success of an email marketing campaign is crucial for continuous improvement. Nike should track key metrics such as:
Open Rates: Indicating the effectiveness of the subject line and preview text. Click-Through Rates (CTR): Measuring engagement with the email content. Conversion Rates: Tracking the number of recipients who made a purchase. Bounce Rates: Identifying any deliverability issues. Unsubscribe Rates: Monitoring audience retention.
By analyzing these metrics, Nike can gain insights into what works well and what needs improvement, allowing them to refine future campaigns.