Physical mail can complement email marketing in a variety of ways:
- Follow-Up Campaigns: After sending an initial email, a follow-up physical mail piece can reinforce the message or offer additional information. - Thank You Notes: Sending a physical thank-you note after an online purchase or sign-up can enhance customer relationships. - Event Invitations: Physical invitations can add a touch of sophistication and formality to event marketing campaigns. - Holiday Greetings: Holiday cards sent via postal mail can strengthen customer loyalty and show appreciation.