The integration of physical mail with email marketing offers several advantages:
1. Enhanced Engagement: Physical mail provides a tactile experience that can captivate recipients, making your brand more memorable. 2. Broader Reach: By using both channels, you can reach individuals who might prefer one medium over the other. 3. Personalization: Physical mail offers opportunities for high levels of personalization, which can increase recipient engagement and loyalty. 4. Reduced Digital Fatigue: In an age of digital overload, physical mail can stand out and attract attention in a way that digital messages might not.