How Can Poor Aesthetic Choices Impact Email Performance?
Ignoring aesthetics can have several negative impacts on your email marketing campaigns:
Lower Open Rates: If your email looks unappealing in the inbox preview, recipients are less likely to open it. Higher Bounce Rates: Poor design can cause emails to be marked as spam, leading to higher bounce rates. Decreased Engagement: An unattractive email can result in lower click-through rates and reduced interaction with your content. Brand Damage: Consistently sending poorly designed emails can harm your brand's reputation and erode customer trust.