How Can You Measure the Success of Interactive Newsletters?
The success of interactive newsletters can be measured through various metrics. Key performance indicators (KPIs) to monitor include:
Open Rates: The percentage of recipients who open the email. Click-Through Rates (CTR): The percentage of recipients who click on links within the email. Engagement Time: How long recipients spend interacting with the email. Conversion Rates: The percentage of recipients who complete desired actions, such as making a purchase or filling out a form. Feedback and Responses: The amount and quality of feedback received from interactive elements like surveys and polls.