How Can Poor IP Reputation Affect Email Marketing?
Poor IP reputation can have several adverse effects on your email marketing campaigns:
Low Deliverability: Emails are more likely to land in spam folders or be blocked entirely, reducing your reach. Decreased Open Rates: As fewer emails reach the inbox, the chances of recipients opening them decrease. Damaged Sender Reputation: Consistently poor performance can harm your sender reputation, making it difficult to recover. Lost Revenue: Reduced engagement and conversions can result in significant revenue loss.