The consequences of poor promotion are significant:
- Low Open Rates: Recipients may not even open your emails if they find the subject lines unappealing. - High Unsubscribe Rates: If the content is not valuable, recipients are likely to unsubscribe. - Poor Conversion Rates: Even if emails are opened, they may not lead to the desired action. - Damage to Brand Reputation: Consistently poor promotion can harm your brand's reputation and trustworthiness.