What Challenges Affect the Commercial Viability of Email Marketing?
While email marketing is powerful, it does face challenges that can impact its commercial viability. One major challenge is email deliverability. Ensuring that emails reach the intended inboxes and not the spam folder requires meticulous attention to sender reputation, email list hygiene, and compliance with regulations such as the CAN-SPAM Act. Another challenge is email fatigue. Consumers receive numerous emails daily, which can lead to disengagement if the content is not relevant or valuable. Therefore, crafting compelling and personalized content is crucial to maintaining the effectiveness of email marketing.