How Can Poor Sender Practices Affect Your Business?
Decrease in Open Rates Poor sender practices can lead to lower open rates as subscribers become less interested in your emails. This can ultimately affect your overall conversion rates and ROI.
Increased Spam Complaints High numbers of spam complaints can tarnish your sender reputation and cause ISPs to filter your emails into the spam folder, reducing your reach and effectiveness.
Legal Repercussions Non-compliance with email marketing regulations can result in legal consequences, including fines and penalties. It's essential to stay informed about the laws governing email marketing in your region.