Optimizing your email infrastructure involves several steps:
Use Authentication Protocols: Implement SPF, DKIM, and DMARC to authenticate your emails and protect against spoofing. Maintain IP Reputation: Use dedicated IP addresses and monitor their reputation. Avoid sudden spikes in email volume. Monitor Performance: Use monitoring tools to track deliverability, open rates, click-through rates, and other key metrics. Regularly Update DNS Settings: Ensure your DNS settings are up-to-date and correctly configured. Scalable Infrastructure: Use scalable email infrastructure solutions that can grow with your business.