Measuring the success of email campaigns is crucial for continuous improvement. Key metrics that producers should track include:
Open Rate: The percentage of recipients who open the email. Click-Through Rate (CTR): The percentage of recipients who click on links within the email. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. Unsubscribe Rate: The percentage of recipients who opt out of receiving future emails.