How Do Diminishing Returns Manifest in Email Marketing?
There are various ways in which diminishing returns can become apparent in email marketing:
Open Rates: Initially, as you start to send more emails, you may see increased open rates. However, after a certain point, additional emails can lead to fatigue, causing open rates to drop. Click-Through Rates: Similar to open rates, click-through rates can fall as subscribers become overwhelmed by the frequency of emails. Conversions: Increased email frequency can also lead to reduced conversion rates as subscribers may not find the content relevant or engaging enough. Unsubscribes and Spam Complaints: Overloading your subscribers with too many emails can lead to higher unsubscribe rates and an increase in spam complaints.