How Can Restaurants Measure the Success of Their Email Campaigns?
Restaurants can measure the success of their email campaigns using various metrics such as:
- Open Rate: The percentage of recipients who open the email. - Click-Through Rate (CTR): The percentage of recipients who click on a link within the email. - Conversion Rate: The percentage of recipients who take a desired action, such as making a reservation or redeeming an offer. - Unsubscribe Rate: The percentage of recipients who opt out of receiving future emails.
By analyzing these metrics, restaurants can identify what’s working and what needs improvement.