What are the Key Components of Data Management in Email Marketing?
Effective data management involves several key components: - Data Collection: Gathering email addresses through various touchpoints like website sign-ups, social media, and in-store visits. - Data Cleaning: Regularly updating and removing invalid or obsolete email addresses. - Data Segmentation: Categorizing your email list based on demographics, purchase history, or engagement levels. - Data Security: Ensuring that the data you collect is stored securely to comply with regulations like GDPR and CCPA.