How Can the Success of Personalized Email Marketing Be Measured?
To measure the success of personalized email marketing, track the following KPIs:
Open Rate: Indicates how many recipients opened the email. Click-Through Rate (CTR): Measures how many recipients clicked on links within the email. Conversion Rate: Tracks the number of recipients who took the desired action, such as making a purchase. Unsubscribe Rate: Monitors the number of recipients who opted out of the email list.