The consequences of collision are significant and can negatively impact your overall email marketing strategy. These include:
Increased Unsubscribes: Recipients may feel overwhelmed and choose to unsubscribe from your list. Higher Spam Complaints: Multiple emails in a short period can cause recipients to mark your emails as spam. Lower Engagement: Frequent emails can lead to reduced open and click-through rates. Brand Dilution: Inconsistent messaging can confuse recipients and weaken your brand identity.