How Can We Reduce the Carbon Footprint of Our Email Campaigns?
Reducing the carbon footprint of email campaigns involves several strategies:
Minimize the size of emails by using optimized images and avoiding unnecessary attachments. Segment your audience to ensure that emails are only sent to those who are likely to engage, reducing the number of emails sent. Automate your campaigns to ensure that emails are sent at optimal times, reducing the number of unnecessary sends. Use clean energy providers for your email servers and marketing platforms. Encourage subscribers to recycle their devices and use energy-efficient hardware.