How Can You Adjust Email Frequency Based on Subscriber Behavior?
To tailor email frequency to individual preferences, consider implementing the following:
Behavioral Segmentation: Use segmentation to categorize subscribers based on their interaction history and preferences. Preference Centers: Allow subscribers to set their preferred email frequency through a preference center. Adaptive Frequency: Adjust frequency dynamically based on a subscriber's engagement levels. For instance, send more emails to active users and fewer to those less engaged.