To ensure the effectiveness of their email marketing efforts, WHO should consider the following best practices:
Segment Audiences: By segmenting their email lists, WHO can send more targeted and relevant messages to different groups, such as healthcare workers, policymakers, and the general public. Craft Compelling Subject Lines: Attention-grabbing subject lines can increase open rates and ensure that the critical information reaches the recipients. Optimize for Mobile: Since many people read emails on their mobile devices, it's crucial to ensure that emails are mobile-friendly and easy to read on smaller screens. A/B Testing: By conducting A/B tests, WHO can determine which email elements (e.g., subject lines, call-to-action buttons) perform best and optimize their campaigns accordingly. Monitor Analytics: Tracking metrics such as open rates, click-through rates, and conversions can help WHO assess the success of their campaigns and make necessary adjustments.