Achieving a broader reach involves a multifaceted approach:
Building a Quality Email List: Focus on growing your list organically by offering value through lead magnets like eBooks, webinars, or discounts. Segmentation: Segment your email list to ensure that you are sending relevant content to different groups within your audience. Personalization: Use personalized content to increase engagement rates, which in turn can help in expanding your reach. Optimizing Send Times: Analyze your audience's behavior to send emails at times when they are most likely to open and engage with them. A/B Testing: Test different subject lines, email designs, and content to see what resonates best with your audience.