Several factors can contribute to non-performance in email marketing:
Poor Subject Lines: Uninspiring or misleading subject lines can fail to capture the recipient's attention, resulting in low open rates. Irrelevant Content: Content that does not resonate with the target audience can lead to disengagement and high unsubscribe rates. Inconsistent Sending Frequency: Too many emails can overwhelm recipients, while too few can lead to disengagement. Poor List Management: Sending emails to unsegmented or outdated lists can result in high bounce rates and low engagement. Technical Issues: Problems like broken links, poor email design, or deliverability issues can hamper the effectiveness of an email campaign.