To achieve diverse engagement, you need to employ a mix of strategies:
Personalization: Use dynamic content to address recipients by name and recommend products based on their past purchases. Behavioral Triggers: Send emails based on specific actions taken by users, such as abandoned cart reminders or post-purchase follow-ups. Content Variety: Offer a mix of educational content, promotions, and exclusive offers to keep different segments interested. Responsive Design: Ensure your emails are mobile-friendly to accommodate users who prefer accessing their emails on mobile devices. A/B Testing: Experiment with different subject lines, email designs, and call-to-action buttons to see what resonates best with each segment.