What Are Some Challenges in Achieving Diverse Engagement?
While the benefits of diverse engagement are clear, there are several challenges marketers may face:
Data Privacy: With increasing regulations like GDPR and CCPA, ensuring compliance while collecting and using data can be complex. Resource Intensity: Personalizing emails for multiple segments can be time-consuming and resource-intensive. Message Fatigue: Sending too many emails, even personalized ones, can lead to recipient fatigue and higher unsubscribe rates. Integration Issues: Ensuring that your email marketing platform integrates seamlessly with other tools and systems can be challenging.