Addressing engagement drop involves several strategies:
Segment Your Audience: Tailor your content to different segments of your audience to ensure relevance. Optimize Send Times: Use data to determine the best times to send emails to your audience. A/B Testing: Test different subject lines, content, and designs to see what resonates best with your audience. Re-Engagement Campaigns: Send targeted campaigns to inactive subscribers to try to win them back. Clean Your List: Regularly remove inactive or incorrect email addresses from your list.