Several factors can contribute to an engagement drop, including:
Content Relevance: If your content is not resonating with your audience, they may stop engaging with your emails. Frequency: Sending emails too frequently can overwhelm recipients, leading to a drop in engagement. List Health: A poorly maintained email list can contain inactive or incorrect email addresses. Design Issues: Poorly designed emails that are not mobile-friendly can deter engagement. Timing: Sending emails at the wrong time can result in lower engagement rates.