There are several key factors to consider when choosing an email marketing plan:
Budget: What is your budget for email marketing? Plans can range from free to thousands of dollars per month. Audience Size: How many subscribers do you have? The number of subscribers often determines the pricing tier. Features: What features do you need? Consider automation, segmentation, analytics, and integrations. Support: What level of customer support is offered? Make sure you have access to help when you need it. Scalability: Can the plan grow with your business? Ensure it can handle increasing email volumes and subscriber lists.