Here are some strategies to ensure you don't ignore your audience:
Segmentation: Divide your email list into smaller segments based on demographics, behavior, and preferences. This allows you to send more targeted and relevant content. Personalization: Use the recipient's name and tailor content based on their past interactions with your brand. Personalization can significantly improve engagement rates. Surveys and Feedback: Regularly ask your audience for feedback and preferences through surveys. This will help you understand their needs and interests better. Analyze Data: Use analytics tools to track the performance of your email campaigns. Analyzing this data can provide insights into what works and what doesn't.