Building influence in email marketing involves several steps:
Personalization: Tailor your emails to the interests and behaviors of your recipients. Use their names and segment your email list based on their preferences. Value-Driven Content: Provide valuable information, resources, and offers that are relevant to your audience. This establishes trust and positions you as an authority. Consistency: Regularly send out emails to stay top-of-mind. However, avoid overloading your subscribers with too many emails, which can lead to unsubscribes.