How Can Companies Protect Their Email Marketing Campaigns?
Companies can take several measures to protect their email marketing campaigns from being exploited by phishing attacks:
Authentication Protocols: Implement DKIM, SPF, and DMARC to help prevent email spoofing. Employee Training: Regularly train employees to recognize phishing attempts and understand the importance of cybersecurity. Secure Email Gateways: Use secure email gateways that filter out potential phishing emails before they reach employees or customers. Monitor Email Activity: Keep an eye on email metrics and look for unusual patterns that could indicate a phishing attempt. Customer Education: Educate customers on how to identify phishing emails and what to do if they receive one.