Conducting a manual inspection involves several steps:
1. Preview the Email: Use your email marketing platform's preview function to see how the email will look in various email clients and devices. 2. Send Test Emails: Send test versions of the email to yourself and your team to catch any issues that might not be evident in the preview. 3. Checklist: Create a checklist of items to review, including content, links, design, personalization, and compliance. 4. Feedback: Gather feedback from team members and make necessary adjustments before the final send.